Generation Activation.

Colorful abstract art installation with red and black elements, reflective surfaces, and bright lighting.

Experiences become the new interface between stories and the next generation.

Futuristic curved corridor with blue neon lights along the railings and orange walls, dimly lit.

The rising generation does not simply watch entertainment. They step into it.

Activation captures this shift by creating immersive worlds that merge physical space, digital layers, and cultural touchpoints.

With global experiential markets accelerating at double-digit growth and brands seeing stronger loyalty through lived experiences, this pillar anchors how audiences discover, feel, and share IP.

Generation Activation builds large-scale, high-impact environments that turn fandom into a place you can walk through, touch, and remember.

A young man wearing a virtual reality headset in a game arcade or entertainment center, with colorful neon lighting in the background.

Generation A Portfolio:

  • Joint Venture with a leading NY based creative immersive studio with over $2 billion revenues in project revenues in the past 5 years

  • Multiple immersive developments in pipeline with top IP owners across animation and blockchain